Question 3:
What kind of media institution might distribute your media product and why?
'Voyeur' is an independent low budget film, which is aimed to attract alternative, niche audiences, as it is not a four-quadrant mainstream blockbuster.
I think that companies like, for example, Warp films would be the best company to distribute our film, because it handles the distribution of independent movies.
Audiences would be attracted by 'Voyeur''s suspenseful and bitter realistic storyline and the character's strong personalities rather than the use of special effects, expensive locations and high profile names in the film industry (famous actors, directors, producers etc).
Like Animal Kingdom, the hype for our thriller film could be heightened by advertising on main social networking websites such as Facebook, Tumblr or Twitter. This would be a cheap way of targeting a large amount of people as most teenagers have access to these websites, so this would be an easy and cheap way to catch their attention. Also, they can easily share trailers/teasers/images and so on, and spread the word.
One could also pout adverts on youtube.com, various cinema websites like 'picture house cinemas' or online streaming websites.
I think Picture House, who operate a line of 18 independent theatres throughout the UK, would be a good line of of cinema's to show and advertise 'Voyeur' in. In Norwich, this would be 'Cinema City'.
I think 'Voyeur' would also gain attention and appreciation by our targeted fanbase by being released via various film festivals, like Sundance, Raindance or the London Independent Film Festival.
Various film rental companies, like LoveFilm and Studiocanal, could offer to stream 'Voyeur' to their audiences.
Or obviously, there is also the option of releasing the film straight to DVD, but I think this would not be the most effective distribution method for our film and it would not gather enough attention from viewers.
